Russell’s Fantasy Bonus Miles / ALASKA AIRLINES

CHALLENGE

Excite and engage Seattle Seahawks fans and Alaska Airlines Frequent Flyers throughout the NFL season. 

THE BIG IDEA

A bonus miles lottery powered by the performance of Seahawks’ QB and Alaska Airlines Chief Football Officer, Russell Wilson.  

GAMEDAY CONTENT

After every game we released a video update starring Russ, his stats and the latest jackpot grand total.