thank you for being a franz / franzia wine

CHALLENGE

Relaunch Franzia to generations of drinkers young and old. Show how this world famous boxed wine pairs well with every stage of life (not just your college years).

THE BIG IDEA

You have your friends, and then, you have your “franz.” Your friends are your perfectly posed Instagram brunchers while your franz are the people who’ve seen you at your worst and still think you’re the best.

In this spot, Franzia lifts its plastic cup up to these franz (its first commercial in over 35 years).

CAMPAIGN EXTENSIONS

We partnered with Betches to create exclusive Franz merch that flew off the Internet’s digital shelves.

We even released limited edition Franzia music boxes that played a clip of our song every time you topped up your cup.