BACK NOT BACK / ZIMA
CHALLENGE
Re-launch the 90s icon and grandpappy of alcopops to consumers in the 21st century (on a crazy tiny budget).
THE BIG IDEA
A kitschy love letter to the trends and gimmicks of the 90s that are making a comeback.
CHALLENGE
Re-launch the 90s icon and grandpappy of alcopops to consumers in the 21st century (on a crazy tiny budget).
THE BIG IDEA
A kitschy love letter to the trends and gimmicks of the 90s that are making a comeback.